Wattpad Futures & In-Story Ads

As I’m sure the majority of Wattpad users are now aware, the site has recently introduced a video-advertising scheme, also known as Wattpad Futures.

Being a member of the Wattpad Stars, I was offered the opportunity to trial the adverts in my stories, and had two very contrasting thoughts about it:

1 – it’s great that I’ll have the opportunity to make money from writing

2 – are these ads going to interfere with the reading experience and annoy other users?

I’ve been lucky enough to gain a following of some truly wonderful readers. They’re loyal, kind and eager to support me. Although I’m sure some of it is luck, I’ve always tried to do my part in treating readers with a great deal of respect. As much as possible, I send lengthy responses to anyone who leaves me a detailed comment or message, as well as acknowledging the shorter posts, too. I enjoy promoting undiscovered writers to my followers and always take the time to offer tips or advice to those who ask for it.

So whilst I was keen not to damage the strong relationship I have with my readers by “forcing” them to watch ads, I didn’t consider it having the opposite effect: my followers wanted to watch the adverts because they wanted to support me. They were happy—excited, even—for me. It was incredibly heart-warming, and I’ve since received messages from people saying they flicked through all my books to find adverts, just so they could click on them in the hope it’d contribute towards me earning money.

Of course, I’ve also received some negativity regarding it, but 99% of that turns into understanding, and then support, once you explain the purpose of ads.


Wattpad can’t remain free forever. It’s a growing site and, with that, comes increasing costs to run it. The alterative to ads would be charging users to read and write on there, and I can’t imagine that would go down well, either.

Nowadays, you’d struggle to find any free online platform that isn’t funded by advertising. If you want to listen to free music on Spotify, you have to listen to ads. If you want to watch videos on YouTube, you have to watch ads.

The biggest argument I’ve seen, and one which I understand to a certain extent, is people claiming it’s not fair that only some users have the ads—as if it’s some kind of exclusive club. Having seen the amount of work that the Wattpad staff are putting into this scheme, I realised how unrealistic it would be for every user to have adverts at this early point in time (there are over 2 million writers on the site). It’s still new; they’re continuing to iron out the kinks and optimise the adverts so they’re not as disruptive. It’s almost contradictory for users to complain about the intrusive nature of ads, but then say that every user should have them.

The Future

Like with many things today, it’s often those with a negative viewpoint who shout the loudest and get their voices heard. And, as the program is only open to limited writers at the moment, it’s easy for other users to band together and take out their frustrations not only on the site, but also on the writers who’ve been selected to take part—as if they don’t have the right to want to earn money for their writing.

All in all, though, I definitely think the video advertising scheme shows promise for the future. Wattpad is always keen to reward its writers, and I’m sure this is just a small step towards even bigger things.

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Tessa Lovatt is a British author with over 20 million reads online. Although a country girl at heart, she loves exploring new cities and drawing inspiration from the people and places encountered on her travels. She’s happiest when surrounded by friends and family—but, failing that, wine and chocolate will do. Her debut novel, Office Affairs, was published as an audiobook by Hachette on November 21st 2017.

5 thoughts on “Wattpad Futures & In-Story Ads

  1. My Wattpad days are over, and I’m very happy I left that site behind, but I enjoyed reading your thoughts =) Wattpad didn’t work for me and I have no desire to ever use that website again. I do feel for the writers though who work hard and get no recognition from the staff there. I hope eventually they’ll move on too and find a new home for their stories.


    1. I’m glad you enjoyed reading my thoughts! I think everyone has different expectations from the platforms they use and wattpad obviously didn’t work for you, and won’t be suitable for everyone. Having met some of the staff in person, I can see they work incredibly hard and it’s bound to be tough trying to satisfy millions of writers on an expanding site. Hope everything works out for you 🙂

      Liked by 1 person

      1. Thanks for responding to me :3 I firmly agree with you that it won’t work for everyone, and I’m ok with that. As for the staff, I’ll keep my thoughts about them to myself. Have a good day =)


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